Privacy Policy

ATL Pro FX is committed to respecting and protecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK and EU data protection laws, including the General Data Protection Regulation (GDPR).

1. What We Collect

When you place an order, register for an account, sign up for a newsletter, personalise a product, or contact us, we may collect:

  • Your name
  • Shipping and billing address
  • Email address
  • Phone number (optional)
  • Personalisation details you provide (e.g. names, dates, custom wording for personalised items)
  • Payment details (processed securely by third-party providers)
  • Order history
  • Basic technical data from your device (e.g. IP address, browser type, pages visited)

2. Why We Collect It

We collect your information to:

  • Process and ship your orders
  • Create personalised products as requested
  • Communicate with you about your purchase
  • Provide customer service and support
  • Improve our products, website, and customer experience
  • Send marketing communications (if you’ve opted in)
  • Fulfil legal and accounting obligations

3. How We Use Your Info

Your data is only used for the purposes listed above. We do not sell, rent, or trade your personal information.

4. Sharing Your Info

We may share your data with trusted third-party providers who help us operate our business (e.g. payment processors, couriers, marketing platforms). These services only receive the information they need and are contractually obligated to keep it secure and GDPR-compliant.

5. Data Storage & Security

Your data is stored securely using industry-standard systems and encryption methods. We do not store your full payment information—this is handled by secure third-party services (e.g. Stripe, PayPal).

6. How Long We Keep Your Info

We retain customer data for as long as necessary to:

  • Fulfil your orders
  • Provide customer support
  • Meet legal, tax, and accounting obligations

You can request deletion of your personal data at any time, unless we are required by law to retain it.

7. Legal Basis for Processing Personal Data (GDPR)

We only collect and process your data when we have a lawful reason to do so, including:

  • Consent – when you explicitly agree (e.g. newsletter sign-up)
  • Contractual necessity – to fulfil your order or respond to your enquiry
  • Legal obligation – to comply with legal or tax regulations
  • Legitimate interest – to run and improve our business in a way that respects your privacy

8. Your Rights

Under GDPR, you have the right to:

  • Access the data we hold about you
  • Request corrections or updates to your personal info
  • Ask us to delete your data
  • Withdraw consent at any time (e.g. unsubscribe from emails)
  • File a complaint with the ICO if you believe your rights are being violated

To exercise any of these rights, simply contact us.

9. Newsletter

If you choose to sign up for our newsletter, we will collect your email address and any other details you provide voluntarily. This data is used solely for the purpose of sending you updates, offers, new products, and other ATL-related news.

We use MailPoet to manage and send our newsletters. Your data is stored securely and never shared with third parties for marketing purposes.

You can unsubscribe at any time by clicking the link in the footer of our emails or by contacting us directly.

We will never spam you or sell your information.

10. Contact Us

For any privacy-related questions or data requests, please contact: privacy@atlprofx.com

For general enquiries, reach out to: hello@atlprofx.com

Last updated: April 2025